Tastes Like Advertising

Budweiser American Ale. According to the ads, it's brewed with caramel malt and Cascade hops.

I'll take their word for it, I guess, but it's an insipid beverage guaranteed to alienate beer lovers, while at the same time having too much color not to scare Bud drinkers.

I can detect the Cascades in there, but just barely. And as far as the claim that this is an 'ale,' it's got none of the estery character that name might lead you to expect. American ale yeasts do tend to run cleaner than British ones, and both are way cleaner than Belgian ones, but there's no ale characteristics in this beverage at all.



I doubt that it's even an all malt grain bill. To get the color that dark without getting any real malt flavor to speak of, I'm guessing a lot of adjuncts were used.

Of course the principal adjunct used in all of AB's products is advertising. They spend a lot more on that than they do on beer ingredients. Pitiful.