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Monday, September 10, 2007

What Is Your Target Market?



Okay, so I spot this ad for a bar in the Adequate Mall. It's the only bar in the mall, and it's the third or fourth one to occupy this particular slot. Since most people who think of malls as places to hang out seem to be 16, I don't see it as a great location. But check out the picture, you've got three apparently young and sexy patrons of this boozeteria, and two are fiddling around with cell phones. One hand for their cocktails, the other for their phone.

And the chick in the middle, you can't see here non-margarita hand, so I'll bet she's texting away, typing with a well-calloused thumb.

Somehow I don't think this bar is bringing back sexy.

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